3 rewarding reasons why you should gamify your brushing experience

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By Cal Axe, Market Development Executive at Beam Benefits

Electric toothbrushes are vital to oral health. That’s why when you register with Beam and opt in for the Beam Perks program, we will send you and your dependents over the age of 4 the Beam Brush for free.

I may know what you're thinking; what does gamify actually mean? Gamifying, short for gamification, is designed to inspire and motivate individuals to complete a task and provide rewards by incorporating game mechanics into a non-game environment.

Odds are you've participated in some type of gamification in the past; you might be playing one right now. It could be a fitness watch that turns afternoon walks into lower medical premiums or a car dashboard mechanism that monitors safe driving.

The question is, has anyone tried to gamify good dental habits? Yes! In fact, it’s the very idea on which Beam Benefits was founded.

Here are the top 3 reasons why you should gamify your dental experience.

1) Electric toothbrushes are simply better for preventive care

Most dentists recommend using an electric toothbrush.

In fact, many dental professionals sell them at their office to make things more convenient.


Studies show that brushing with an electric toothbrush reduces plaque by 21% and gingivitis by 11%, which means over time you’re less at risk to receive some harsh diagnoses, such as gum disease, tooth decay, and cavities1.

Electric toothbrushes are vital to oral health. That’s why when you register with Beam and opt in for the Beam Perks* program, we will send you and your dependents over the age of 4 the Beam Brush for free.

A sleek, elegant, and effective electric toothbrush, delivered right to you. See for yourself.

Ready for a powerful, personalized brushing experience? Discover the all-new Beam Brush Pro.

2) Brush heads get crazy expensive

Electric toothbrushes can be costly. We can all agree on that.

But the worst part is paying $30 - $50 for replacement brush heads after you’ve already spent hundreds of dollars on the electric toothbrush itself.

Gamifying brushing aims to minimize expenses and reward healthy behavior. At Beam, members get access to the Beam Perks program for free. The program connects the Beam Brush to the Beam mobile app with Bluetooth-enabled technology where you accumulate points just for brushing your teeth.

Earn enough points and you can redeem brush heads at the Beam Shop.

You heard that right. Brush your teeth and you could earn free brush heads!

3) Gamifying makes mundane things in your life more fun!

What’s better than earning frequent flyer miles with an airline to earn a free flight?

Nothing! It’s like hitting a home run.

Sure, we talked about earning enough points to get free brush heads, but is that all?

Nope! Not even close.

With the points you earn from brushing your teeth with the Beam Brush, also you can redeem a full slate of dental wellness products from the Beam Shop, including toothpaste, dental floss, teeth whitening kits, and even gift cards from your favorite brands.#

As we like to say at Beam Benefits, “Turn your daily chore into a daily score.” 

*Beam Perks™ is provided by Beam Perks LLC. Eligible members age 4 and up at the time of enrollment are eligible to receive Beam Perks™ and must select their Beam Brush color within 45 days of enrollment to participate. If you do not have a mobile device you can obtain Beam Perks™ by contacting Customer Operations at 1.800.648.1179. Beam Perks™ can be obtained separately without the purchase of an insurance product by visiting perks.beam.dental. Beam Perks™ may be changed at anytime without notice and is subject to availability. See https://www.beambenefits.com/legal/beam-perks-terms-and-conditions for Terms and Conditions.

≅ Members earn 10 points for each brushing event synced with the Beam App lasting at least 2 minutes. Each member can earn a max of 20 points per day for 1 morning and 1 evening brushing event. Brushing events occurring between 4:01AM & 4:00PM count as a morning brushing event and brushing events occurring between 4:01PM & 4:00AM counts as an evening brushing event. Events with a duration less than 2 minutes will not be eligible for reward points. The duration requirement is for a single event or is not the sum of multiple brushing events

# Beam Perks™ is a voluntary program. The information provided under this program is for general informational purposes only and is not intended to be nor should be construed as medical advice. You should consult with an appropriate health care professional to determine what may be right for you. Rewards may be taxable. You should consult with an appropriate tax professional to determine if you have any tax obligations from receiving rewards under this program. If any fraudulent activity is detected (e.g., misrepresented brushing activity), you may be suspended and/or terminated from the program.  If you are unable to meet a standard related to health factor to receive a reward under this program, you might qualify for an opportunity to receive the reward by different means. Contact us at 1 (800) 648-1179 and we will work with you (and, if necessary, your doctor) to find another way for you to earn the same reward. Availability and rewards may be limited due to incentive limits under applicable law. See https://www.beambenefits.com/legal/beam-perks-terms-and-conditions for full program Terms and Conditions.

† Lower rate based on group's participation in Beam Perks™ wellness program and a group aggregate Beam score of "A". Based on Beam® internal brushing and utilization data. Not all Products Available in All States.

1 Powered/electric toothbrushes compared to manual toothbrushes for maintaining oral health:
Yaacob M, Worthington HV, Deacon SA, Deery C, Walmsley A, Robinson PG, Glenny A: 2014