Beam Benefits is disrupting the dental insurance market and pioneering smart new ways to promote wellness among its subscribers.
The company, founded by three engineers, wasn’t originally an insurance provider. Alex Frommeyer, Alex Curry, and Dan Dykes thought insurers could provide better coverage options for consumers if they had access to data about people’s dental hygiene habits. The founders had family members who were dental professionals and realized there was a data gap in this field.
“The company really started around what we think of as a dental wellness program,” Frommeyer says. “The brush for sure is the star of the show.”